Jorge Eduardo was born in Rio de
Janeiro, in 1936. In 1956 he was
admitted to the National Architecture
School, and two years later he went on
his first trip abroad. During four months,
he had the opportunity to visit the main
museums in France, England, Belgium,
Holland and Italy. From this trip, he
brought many drawings and
watercolours, portraying the different
places he had visited.

Jorge Eduardo


He graduated in Architecture and worked as an architect for only two years. He took up then another professional career: Advertising. He remained in this same field until 1977, dealing always with activities related to art direction and creative work.

A self-taught painter, he started his artistic career in 1972. He dedicated himself to the theme of landscapes and imaginary forests in drawings, watercolours and oil painting. In 1977 he began to work as a marketing manager in a huge commercial business, in an effort to harmonize both activities, while developing his painting technique. In 1981 he became a full-time painter, developing a hyper-realistic work, focusing on scenes and landscapes caught in his own photos and adjusting them to window frames from demolitions.

It was during a collective exhibition at "FUNARTE", in 1982, that he caught the attention of the art dealer Jean Boghici, who had already been following the evolution of his work. In 1984 he took part in the exhibition "Poetic Realism of Rio de Janeiro in the 19th and 20th Centuries in the work of Gustavo Dall'Ara and Jorge Eduardo", at the Copacabana Palace. Such an exhibition was organized and introduced by Jean Boghici. As a result, Jorge Eduardo was invited for his first show in Paris, at the "Galerie 1900-2000", under the management of Marcel Fleiss. The President of France, François Mitterand, attended this exhibition, which took place in May 1986.

Following his constant improvement of the hyper-realistic technique, he began to work, at the same time, on a new creation, called "ilujetos", a work in which he represented everyday life objects. For this purpose he used acrylic paint on masonite, cut and fixed on a hidden mounting, giving the impression of being distant from the wall, casting a shadow that increases the tridimensional illusion. Hence its name: "ilu" from "ilusão" (illusion) and "jeto", from "objeto"(object).

In 1991 he had a one-person exhibition at the Kouros Gallery, in New York, showing his windows and "ilujetos". His work "A Big Apple", an "ilujeto" representing a golden apple reflecting the Manhattan skyline on its polished surface, has been acquired by the Metropolitan Museum of Art, in New York.

In 1995 Jorge Eduardo painted another "ilujeto", "Bandeira do Brasil" (The Brazilian Flag), reproducing the huge banner which is hoisted at the "Tres Poderes" Square in Brasilia. Nowadays this work is permanently exhibited in the briefing room of the "Palacio do Planalto".

The artist also paints portraits, always based on his own photos.

Since he started his studies in watercolours for his windows, he also improved his hyper realistic watercolouring technique, which eventually led him to the "Brazil in Watercolours" Project.